Łukasz Ziętek is a photographer who relies on strong means of expression, naturalness and simplicity. He is fascinated with the elusiveness of time. It is known that he manages to rip off the masks and stereotypes of show business characters. Therefore, his portraits and editorials seethe with energy and freshness. In his works he often uses elements of architecture and design, usually facing the minimalism and purity of form. Lifestyle photography is not a trend for him, but the only reasonable solution. Ziętek’s photo shoots for Polish designers such as Michał Szulc or Jagoda Piekarska sublime their presentations of collections on a global level. In his video productions he strives to maximize the potential of people he works with, also knowing how much the music influences the final effect.
He permanently cooperates with leading fashion and lifestyle magazines, had photographed for Twój Styl, Elle, Fashion, InStyle, Pani, Sukces, Gala, Viva!, Viva! Moda, Glamour, Joy, Hot, Machina, K Mag, Vice, Exklusiv, Chaos (U.S.), “Numbers” photo shoot was published by a prestigious online magazine theones2watch.com. He is the author of many image campaigns for such brands as: Monnari, Cropp, Moskova, Misbehave, Turbokolor, Syndrome, Troll, Creme Cycles, Chivas Regal, ERA GSM, Nike, Play Mobile, Samsung, TVN or Snickers. He worked with record labels Universal Music and EMI Music.